Great Bend Post
Jan 03, 2025

Former Great Bend radio GM named Regional Vice President at Eagle

Posted Jan 03, 2025 8:30 PM
Matt Althouse
Matt Althouse

Eagle Media announced that Matt Althouse is being promoted to Regional Vice President of the Kansas Media Group, effective Jan. 1, 2025.

“As the radio and media world has evolved, Matt’s experience and success puts him in the right place at the right time to grow our numerous radio and media options, and also to focus on our Employee Ownership mission,” commented Gary Shorman, Chairman, at Eagle Media.

Kansas Broadcasters picked Matt for their “Rising Star Award” in 2023 reflecting his success at Eagle Media.

“As Employee Owners, our commitment is to continually enhance and refine how we deliver news, sports, and entertainment that matters to our communities," said Althouse. "In today’s increasingly fragmented media landscape, it’s more critical than ever to connect with audiences through meaningful, locally focused content that informs and inspires. At the same time, we must provide advertisers with targeted strategies through both broadcast and digital that cut through the noise, build trust, and drive real results. By prioritizing both audience engagement and advertiser success, we strengthen the bonds within our communities while ensuring sustainable growth for the future.”

Matt started his radio career at KJCK-FM in Junction City in 2003 as an on-air talent and later, music director. In 2009, Matt joined Hull Broadcasting in Great Bend where he had the opportunity to be exposed to every facet of the business. From traffic logs and programming, to engineering, and later Operations Manager and Digital Sales Manager for Eagle Communications.

He was also Program Director for KBGL-FM from 2012 until 2021 when he accepted the position of General Manager for Eagle Communications in Great Bend. In his first year of station management, Matt and his sales team hit all but one of their monthly quotas. 

He looks back with pride on some successful cases, such as the plumber who showed up at the office as a one-man operation with a single truck who now runs a large fleet with storefronts in multiple communities–proof of the power of radio and a strategic advertising campaign.

Matt took over as General Manager for Eagle Media in Hutchinson in January 2024. Matt will continue his leadership role in the Hutchinson market.