Great Bend Post
May 31, 2025

Great Bend business working to improve soap production

Posted May 31, 2025 10:00 PM
CEO Craig Rudin, far left, leads a tour of the plant west of Great Bend for Kenny Martin, industry market manager for Brenntag, Kenya Collins, accounts manager for Kensing Solutions LLC,, and Randy Risner, associate manager for Brenntag, last Tuesday. The representatives from Brenntag and Kensing Solutions were discussing partnership possibilities with Fuller to provide raw materials. Also pictured at right are Ginny Parsons, Fuller procurement specialist, and Cory Sager, supply chain vice president.
CEO Craig Rudin, far left, leads a tour of the plant west of Great Bend for Kenny Martin, industry market manager for Brenntag, Kenya Collins, accounts manager for Kensing Solutions LLC,, and Randy Risner, associate manager for Brenntag, last Tuesday. The representatives from Brenntag and Kensing Solutions were discussing partnership possibilities with Fuller to provide raw materials. Also pictured at right are Ginny Parsons, Fuller procurement specialist, and Cory Sager, supply chain vice president.

BUSINESS NEWS

Tariffs, low water levels in the Panama Canal and even sea-faring pirates.

When one pictures Fuller Industries Inc. surrounded by miles of wheat fields west of Great Bend, they probably don’t connect it with these high sea hazards. But they are very much a factor for the commercial cleaning supply maker as it sources the raw materials it needs, said Ginny Parsons, Fuller’s procurement specialist.

“People have no idea,” she said. “There are just so many things that are out of your control.”

These all can impact costs for Fuller and how those costs affect pricing for their global customer base. And, possibly worse, shipping bottlenecks abroad and at sea can create production delays and customer service headaches.

That is why it was such a huge win for the company when Brenntag, traveled to Great Bend to meet with Fuller and a tour of its facility Tuesday. Brenntag is a domestic producer of the surfactant that is a key ingredient in hand soaps that reduce the liquid's surface tension, and provides cleaning and sudsing properties.

“This is a big deal for us,” Parsons said. “They requested to meet with us.”

Fuller makes a lot of hand soap. On average, it goes through 44,000 pounds of the surfactant each month, making enough soap to fill 5 million dispensers each year.

“When I’m sourcing these materials, I always try to source locally. We think America first,” she said. “But we have to look at our bottom line and the items from overseas were just so much less expensive.”

That is, until world economics, geopolitics and piracy hit close to home. “Now, that is becoming less of an issue,” she said.

Costs are starting to level out and looking to an American supplier lessens supply chain woes.

A better option Currently, surfactants come into Fuller in 250-gallon plastic totes. Often, the viscosity, or thickness, of the liquid contents is like that of maple syrup, Parsons said.

First, the material is super concentrated and if it is cold, it gets even thicker. This means the totes have to be placed in giant ovens and warmed so it thins and will flow through the hoses on the production lines.

“This all takes time and affects production time and labor costs,” Parsons said. “But, with the lower cost, we could justify this.”

Brenntag is a backup vendor for Fuller now, providing the product if there are problems with other sources. But, it also offers an option that arrives ready to run smoothly.

"Finding better ways to store raw materials and compound our finished goods is where we rely on or partners like Brenntag.,” she said.