BUSINESS NEWS
From Sunflower Electric Power Corporation...
Sunflower Electric Power Corporation, a transmission and generation partner in central and western Kansas, announced a comprehensive rebranding initiative that will shape the company's identity over the next year. This strategic move comes after months of careful planning, research, and consideration, aimed at better aligning our brand with our evolving business direction to best support our member-owners’ needs.
Why Rebrand?
As our company continues to grow and adapt in an ever-changing market, it is essential that our brand reflects our current direction and future ambitions. Our member-owners have voiced their desire for a more robust brand presence that effectively portrays the reliable, innovative, and trusting partner they are accustomed to. To address these needs, we are embarking on a brand refresh designed to more effectively represent our reputation, which will allow Sunflower to continue to attract and retain top talent and meet the evolving needs of our members—ensuring we are providing them with exceptional customer service.
What to Expect
From August 2024 through August 2025, we will be enhancing our identity and brand recognition. Our new visual identity features a modernized logo, fresh colors, and updated design elements that embody our forward-thinking vision. The updated color palette has been carefully selected to reflect our dynamic and innovative approach.
Looking Ahead
By maintaining a consistent image and voice throughout this transition, we aim to reinforce our role as a trusted partner and leader in generation and transmission services. We appreciate the support from our members and partners as we navigate this exciting transformation. Our commitment to delivering worldclass service remains unwavering, and we are confident that this refreshed brand will enhance our ability to meet and exceed expectations.
About Sunflower—Sunflower Electric Power Corporation is a regional wholesale power supplier operating a diversified system of solar, wind, natural gas, and coal-based generating plants, along with approximately 2,400 miles of electric transmission infrastructure. The focus of Sunflower’s 400+ workforce is to deliver its seven member-owners, who serve consumers living in central and western Kansas, with reliable energy at the lowest possible cost. Visit Sunflower’s website at sunflower.net.
Sunflower’s member cooperatives include: Lane-Scott Electric Cooperative, Dighton; Pioneer Electric Cooperative, Ulysses; Prairie Land Electric Cooperative, Norton; The Victory Electric Cooperative Association, Dodge City; Western Cooperative Electric Association, WaKeeney; and Wheatland Electric Cooperative, Scott City, Kansas. Southern Pioneer Electric Company is also a member of Sunflower.