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Nov 03, 2026

Explore Great Bend unveils new logo to strengthen tourism identity

Posted Nov 03, 2026 10:00 PM
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Explore Great Bend, the City of Great Bend's Convention & Visitors Bureau (CVB), is excited to introduce its new logo as part of its ongoing efforts to promote Great Bend as a destination for travelers, families, and event attendees.

The updated logo provides a fresh, recognizable look for Explore Great Bend while supporting the CVB's mission of attracting visitors, encouraging overnight stays, and showcasing the many experiences available throughout the community.

"Great Bend has so much to offer, and we want visitors to recognize that," said Amanda Gaddis, Convention & Visitors Bureau Director. "Whether someone is coming for outdoor recreation, a sporting event, shopping, or a weekend getaway, our goal is to encourage them to explore everything Great Bend has to offer. Our new logo helps us create a consistent identity as we continue sharing our community with visitors."

The logo introduction follows the launch of the new Explore Great Bend tourism website earlier this year. Together, these updates support the CVB's efforts to make it easier for visitors to discover local attractions, find upcoming events, explore dining and shopping options, and plan their stay.

From the internationally recognized Cheyenne Bottoms wetlands and outdoor recreation opportunities to motorsports, museums, family attractions, and community events, Great Bend offers a variety of experiences for visitors of all interests.

Residents and visitors will begin seeing the new Explore Great Bend logo incorporated into tourism advertising, promotional materials, visitor information, and marketing efforts.

"Our community has a lot to be proud of," Gaddis added. "We want people to see Great Bend as more than just a stop along the way. We want them to discover the experiences, businesses, and attractions that make our community worth visiting."

To learn more about Great Bend attractions, events, dining, shopping, and lodging, visit www.ExploreGreatBend.com.